徳島県はもとより、四国四県の土産品を一堂に取り揃えた物産センターや農産物直売所、軽食コーナー、レストラン、入浴施設を兼ね備えた大型複合施設です。キャンプ場も併設しているほか、美濃田の淵観光遊覧船も出ています。徳島自動車道吉野川サービスエリアに隣接し、上下線・一般道のどちらからも乗り入れができる便利さもあり、季節を問わず大勢の人でにぎわっています。
This large-scale complex is equipped with a shopping center and farmers' market offering all of the souvenirs of Tokushima Prefecture and Shikoku's other three prefectures, a snack corner, restaurants, and public bath.
In addition to the attached camp site, there are tourist pleasure cruises going around Minoda no Fuchi.
Neighboring the Yoshinogawa Service Area on the Tokushima Expressway, both directions of the expressway as well as ordinary roads are conveniently accessible, and no matter the season, it is an exciting place always full of people.